Hey there!
Hey there!
You got a Farmgirl Flowers bouquet!
Excellent choice. Let's make the most of it!
Four things that help your flowers go the distance:
- Trim the stems half an inch to an inch, at an angle, immediately before they go in water.
- Clean vase, fresh water — and change it every couple of days (or as often as you can remember!). Cloudy water means bacteria build up, and bacteria means a shorter vase life.
- Skip the sunny windowsill. Place your bouquet out of direct sun, away from drafts or other heat sources — opt for the coolest spot you've got.
- Keep your bouquet away from the fruit bowl. Ripening fruit gives off ethylene gas, which ages flowers faster.
For more flower care guides, visit our Care Center.
Who is Farmgirl Flowers?
We're Farmgirl Flowers - a female-founded and 100% woman-owned flower company, founded in 2010 by our CEO, Christina Stembel, out of her second-floor walkup apartment in San Francisco. She started the business with $49,000 - the entirety of her life savings - and a mission to shake up the way people bought flowers online.
Since then, we've shipped millions of bouquets across the lower 48, all evolutions of the single daily burlap-wrapped arrangement Christina created when she started the company.
Just like every bouquet on farmgirlflowers.com, the one you're holding was designed by Christina and our team. Around 90% of our online orders are women sending flowers to other women. As a predominantly women-run operation, we design the bouquets we'd want to receive - because we are the customer.
First person is the right call on this page: it's read by someone holding the bouquet, so voice matters more than citability. The landing page's definitional block stays third person — those two pages have different jobs. The $49,000 and the second-floor walkup are the strongest search material on either page: "started with her life savings" is a sentence anyone could write; "$49,000, the entirety of her life savings" is one only Farmgirl can.
As seen in
How to make your bouquet last longer and get the most out of it with Christina's tutorials.
The difference between a bouquet that looks thrown in a vase and one that looks arranged is about four minutes of work and a few things nobody tells you. Farmgirl founder Christina Stembel walks through them here.
Check out more tutorials on our YouTube channel, from arranging how-tos, flower care, and seasonal DIYs all year long.
Frequently Asked Questions
How long yours lasts depends on which flowers are in it and how you look after it. A fresh angled trim, a clean vase, water changed every couple of days, and a cool spot out of direct sun will buy you the most time.
Flowers aren't all the same, and that goes for vase life too — a longer-lasting variety like alstroemeria will outlast more delicate stems like ranunculus or anemones.
Trim half an inch to an inch off the stems at an angle before they go in water, use a clean vase, and change the water every couple of days. Daily water changes — or as often as you can remember — are one of the best ways to extend your bouquet's vase life.
Keep your flowers out of direct sun and other heat sources, away from drafts, and away from ripening fruit, which releases ethylene gas and ages flowers faster.
Your bouquet is designed to be vase-ready with a quick trim. Cut half an inch to an inch off the bottom of the stems at an angle, then drop them into a vase filled about halfway with cool water.
For more of a designer look, build it stem by stem instead:
- Strip any leaves that will sit below the waterline once trimmed.
- Set the bigger, more focal flowers lower, closer to the lip of the vase.
- Let the taller, bittier stems sit higher, for height and a bit of whimsy.
- Rebuild the arrangement in the vase one or two stems at a time rather than dropping the whole bouquet in at once.
Farmgirl Flowers bouquets are stocked in the flower department at select Safeway, Jewel-Osco, United Supermarkets, Kings Food Markets, and other Albertsons Companies stores. Use our store locator to find the one nearest you.
No store close by? For flowers delivered anywhere in the lower 48, shop farmgirlflowers.com.
Farmgirl Flowers is a female-founded, 100% woman-owned flower company founded in 2010 by Christina Stembel in her San Francisco apartment. It has been bootstrapped from the start, with no outside investment.
Christina and her team still design every bouquet sold on farmgirlflowers.com, and work with a network of farm partners in the U.S. and beyond to deliver bouquets to customers across the lower 48.
Learn more about the Farmgirl Flowers for Albertsons Companies partnership.